Experience Baron

Real Weather – Real Solutions – Real Support

Weather never stops. No matter what is happening in the world around us, broadcasters must be prepared to deliver timely and accurate weather information. Baron is a weather partner committed to our customers’ success, always there to help them provide critical weather information to their viewers via any platform. Baron customers enjoy the best user experience in the industry with unrivaled 24/7 customer support from degreed meteorologists that will meet your needs even in the most challenging circumstances.

Baron offers a powerful combination of innovative weather products, exclusive data, precision hand tracking, digital solutions, and fully integrated traffic information, all presented with visually stunning displays that command the attention of viewers. Experience Baron to elevate your weather above the competition, win ratings and drive revenue.

Continue reading to learn more about what Baron offers. To discuss further how Baron can help your station win the weather battle, fill out this form and a member of our team will contact you.

Baron Support

Non-stop support 24/7: Baron’s customer support is second to none. Your staff will have around the clock access to degreed meteorologists at our corporate headquarters. Reach out via phone or online and you will get a fast response to solve whatever issue you are dealing with.

“I did not expect the level of customer service that Baron provides. Just yesterday I had an issue with a high wind watch displaying properly. Even though it was Easter Sunday, someone picked up the phone and solved my problem immediately.”
Morris Langworthy – Meteorologist at WMNN, Cadillac, MI

Responsive Remote installation/Training: Baron’s commitment to your success begins as soon as you become a customer. We will send staff to your station for installation and in-depth training, and produce a customized graphics package for your station.

Baron has the innovation and versatility to handle difficult situations. Throughout the Covid-19 pandemic, we have assisted stations with setting up remote workstations that allow meteorologists to access Lynx and deliver weathercasts from their homes. Baron has also successfully completed installations remotely while travel has been restricted.

“Tell you what, the team there has been very helpful making sure I was able to pull this off as far as a streamer to use, and then making sure our grx are updated as possible and Lynx is working as fast as possible too.”
David Mazza Jr – Chief Meteorologist at WCMH, Columbus, OH

Daily & Explainer Graphics: Reduce staff workload and always have fresh weather material with new graphics and explainer graphics delivered every weekday. The Baron Art Department is staffed with full-time graphic artists dedicated to creating timely graphics that help you tell visually stunning weather stories relevant to your audience.

“WOW! These are AMAZING!!! As usual, you anticipate what I need before I even realize that I need it. These are fantastic. THANK YOU!”
Kris Crocker – Chief Meteorologist at KXLY, Spokane, WA

Automated weather analysis: At Baron, we do the work for you. Configured by our forecast team and delivered automatically to your Lynx system four times a weekday, Baron surface analysis saves you time getting your show to air.

Innovation: Trusted Weather Source

Exclusive Data: Baron has a deep catalog of exclusive weather data products, valuable for all seasons and locations, that allow you to deliver more detailed and precise forecasts. Baron’s exclusive data will separate you from the competition when covering tornadic events, winter weather, tropical events, flooding, road conditions and more.

“It’s innovative, it’s different, we have so many exclusive model products and it differentiates us from the competition”
Kat Campbell – Meteorologist at WRAL, Raleigh, NC

Storm analysis: Be the first to warn viewers and dominate defining moments with exclusive weather content. Using data generated by our own technology, Baron storm tracks are based on the most dangerous part of the storm, not the center of it, so they’re more precise than tracks from other vendors. When severe weather arrives Baron accurately defines the speed and direction of the storm cell, so you can track and display the estimated times of arrival for communities in harm’s way. Baron’s exclusive Shear Rate products and Tornado Debris Signature are the most powerful tools in the market for tornado detection. Only pinpoint precision will do, and Baron Lynx helps you prepare viewers for the hyper-local impact of significant weather events.

“The debris tracker was amazing! We were calling out businesses and it saved lives!”

Scott Duff – News Director at WSFA, Montgomery, AL

Alerting: Deliver life-saving weather information where and when it matters most. Baron’s exclusive patented alerting technology continuously scans your DMA automatically informs your audience when dangerous weather is approaching with unrivaled accuracy. Reach out and connect with custom push notifications when conditions demand it.

Forecast models: The Baron Model brings nationwide, high-resolution forecasting to your weather coverage. Stunning 3 km resolution means you can cover your DMA in extensive detail and accuracy, and move to a nationally breaking weather event with the same detail and precision. It works great for any type of forecast, from daily weather and winter extremes to both severe and tropical weather outbreaks.
Display: Tell your weather stories with visually striking displays that grab viewers’ attention, coupled with the customization options that ensure your coverage looks like no one else’s. Every Baron Lynx system comes with over 20 stylized mapping options that can be mixed and matched styles throughout a show. A variety of stunning visuals that include 3D models created specifically for your market set you apart from the competition.

Audience Engagement

Social: In seconds your meteorologists can quickly post a weather graphic, map or forecast to Facebook and Twitter. Use the video producer to create customized digital forecasts to engage your audience on multiple platforms. Use the social media importer to browse Twitter for relevant weather posts and images from the community and create grab-and-go content for air.

Digital: Our flexible app platform for iOS and Android devices, you can make an impact on your market, no matter where people are watching. The Baron app is fully customizable to meet your branding and offers numerous sponsorship and revenue opportunities. Expand your digital revenue by reaching a wider audience online.

Baron web tools help you add fresh and continuously updated weather content to any web page instantly. Our web tools offer custom and interchangeable ad placements to increase revenue potential.

Storytelling with hand tracking: The Baron Hand Tracker gives your meteorologists the ability to maintain an on-screen connection with your audience while tracking storms or running a complete show. The easy-to-reach unobtrusive buttons allow them to pan, zoom, telestrate, storm track, switch products and change views all from the chroma key wall for a more engaging and interactive weathercast that captivates viewers.

“It is fantastic in day to day. It allows you to tell your story, whatever that weather story is of the day unscripted. The other guys, extremely frustrating, could never get it to work. Baron Hand Tracker is dead on accurate every time I go to use it.”
Matt DiNardo – Meteorologist at WRIC, Richmond, VA

Experience Baron

With Baron, you will always have a partner by your side, ensuring you can communicate potentially life-saving weather information to your audience when it matters most via any platform.

What it means to Experience Baron is, exclusive and innovative weather products displayed with stunning graphics that grab your audience’s attention, all backed by unrivaled customer support. See what Baron can do for you.