Driving Your Business. Protecting Your Viewers.

Every weather story has the potential to be powerful, unique and precise—one that keeps audiences coming back for more across all platforms. Baron is your partner in winning weather, with a complete solution for compelling, exclusive weather and traffic content every day.

Keep viewers informed during all weather scenarios, whether it’s the morning commute or accurate, actionable information about an impending weather event. With Baron, your station can stand out on every screen with a custom single-vendor weather and traffic solution that’s uniquely accurate—and uniquely yours.

The Baron Model

The Baron Model brings nationwide, high-resolution forecasting to your weather coverage. Stunning 3 km resolution means you can cover your DMA in extensive detail and accuracy, then moving to a nationally breaking weather event, covered in the same detail and precision. And it works great for any type of forecast, from daily weather and winter extremes to both severe and tropical weather outbreaks.

Learn more about the Baron Model.

We Are Focused on the Customer.

With Baron, you’re never alone. We’ve got your back 24/7/365. And if you’re new to the family, you can relax. We are focused on the broadcaster, providing unrivaled customer support, personalized training, webinars, annual conferences, an in-depth support site, and daily graphics downloads. Plus game-changing software updates at no extra cost. We’ll even help differentiate your look.

Weather connects us all. And so does trust. Why go it alone when you don’t have to?

Learn More About the Baron Experience

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Meet the Broadcast Team

  • Steve Bray

    Director of Broadcast Meteorology

    Steve is responsible for ensuring that Baron customers receive the best in weather graphics, analysis and customer support. Prior to joining us in 2015, he enjoyed an extensive career in broadcast television, including roles as Chief Meteorologist and News Director. Now Steve brings his expertise directly to Baron customers.

  • Ken Brewer

    Weather & Traffic Integration Specialist

    Ken is responsible for training our installation staff and customers on Baron’s integrated weather and traffic capabilities, creating training materials, best practices and more. With over 20 years of experience in broadcast television, he further strengthens our industry-leading support, helping Baron customers tell a better weather and traffic story than their competition.

  • Jeff Piotrowski

    Territory Manager

    An avid storm chaser and documentarian, Jeff specializes in territory sales for the central US, including Tornado Alley, plus major markets in Florida, as well as Canada. Jeff’s passion for weather is evident in every client interaction.

  • Cherie Smyly

    Senior Sales Representative & Regional Sales Manager

    Cherie is a veteran representative for Baron, covering the Southeast and West Coast markets. She specializes in working with stations to identify needs, and create effective, market-winning solutions to surpass those needs.

  • Walter Tracey

    Regional Sales Manager

    Walter joined the Baron team in 2007. Responsible for addressing Baron broadcast solutions on the east coast, west Texas and in most of Florida, he has over 23 years of experience as a technical sales engineer, with 14 years spent in the semiconductor field.