Reach Your Audience on All Platforms
Baron Lynx is a hub for all weather content distributed by your station. A web-based Digital Content Manager links to the system so you can access several tools that give you the power to reach viewers when and where it matters most.
But it’s not only important to be available on all platforms. Consistency matters, as well. The Forecast Editor tool makes it easy to create, distribute and update a consistent 7-day forecast to all platforms. Quickly gain your audience’s trust and enhance your station’s credibility with matching forecasts on every screen.
There are a number of tools that can benefit your station when it comes to reaching a wider audience.
- Instantly post Lynx-made content to your station’s social media channel
- Sort and collect relevant social media posts from followers to share on-air
- Create and send videos directly to Facebook and Twitter
- Automatically publish content like continuously updated radar maps and current conditions to your station’s website
- Collect and display user-generated content