Are You Giving Viewers a Reason to Tune In?
As a weather expert and broadcaster, you face a unique set of challenges. You need to deliver accurate and reliable weather information in a manner that grabs people’s attention in an increasingly fast-paced world.
We believe accessing and delivering weather data to prepare engaging content should be simple. Go live on any platform knowing you have the broadcast weather solutions to give viewers the specific weather information they want - - when and where they need it.
Broadcast Weather Solutions so You’re Prepared 24/7/365
Customized - Timely - Clear
As a news organization, you need accurate, comprehensive information about the weather to deliver precise and potentially life-saving coverage to your viewers.
At Baron, we know first-hand the importance of accurate data and superior products. We were founded with a culture of innovation and Baron continues to lead the way in severe weather, climate technology and content.
Keep Audiences Coming Back with Actionable Weather Insights
Be the market leader thanks to Baron’s innovative line of products. Each one is designed to provide complete weather information, so your community stays informed about daily weather impacts, and safe in the threat of severe weather.
When You Partner with Baron You Get
Exclusive weather data for every climate and content so your station stands out.
Increased viewership and revenue.
Customized look for your brand.
A weather and traffic solution in one system.
Simple tools that work for any type of forecast: from daily weather to severe storms and tropical outbreaks.
Reliable data always available when you need it most.
Unrivaled 24/7/365 support.
High praise from viewers who are informed and safe.
Baron Lynx is the most powerful weather solution for broadcasters in the market. Packed with exclusive data and feature, Lynx allows broadcasters to deliver critical weather information and visually striking weather stories that grab viewers’ attention and establish your station as a weather leader. Baron Lynx is an easy-to-use solution and a powerful graphical engine that will enable your team to quickly produce their own captivating images for all your weather needs.
Baron assists your meteorologists as they prepare their weathercasts faster by producing pre-packaged materials. The Baron Art Department is staffed with full-time graphic artists dedicated to creating timely graphics that help you tell visually stunning weather stories relevant to your audience.
New graphics are delivered every day, so your meteorologists always have fresh material.
Exclusive Weather Data
Separate your weather coverage from the competition in the critical moments with the following exclusive life-saving content only Baron provides:
- Severe weather detection
- Exclusive storm tracks
- Flood prediction
- Tropical storm surge products
- Winter weather products
- Road conditions
Your weather coverage can look like no one else’s. Every Baron Lynx system comes with over 20 stylized mapping options that can be mixed and matched throughout a show. A variety of stunning visuals that include multiple metrocast scenes created specifically for your station set you apart from the competition.
The Baron Model
The Baron Model brings nationwide, high-resolution forecasting to your weather coverage. Stunning 3km resolution means you can cover your DMA with exclusive and accurate forecasts and move to a nationally breaking weather event with the same detail and precision. It works great for any type of forecast, including winter, severe and tropical weather.
Precision Weather Tracking
Be the first to warn viewers and dominate defining moments with patented, exclusive weather content. When severe weather arrives Baron accurately defines the speed and direction of the storm cell, so you can track and display the estimated times of arrival for communities in harm’s way.
The Baron Hand Tracker gives your meteorologists the ability to maintain an on-screen connection with your audience while tracking storms or running a complete show. The easy-to-reach unobtrusive buttons allow them to pan, zoom, telestrate, storm track, switch products and change views all from the chroma key wall.
With Baron Lynx you can tell compelling traffic and weather stories from a single system. The combination of Lynx’s graphical power, integration of localized traffic cameras and a package of high-quality traffic data will allow you to deliver drive times, incident locations, live visuals and more to viewers with captivating results in an easy-to-use solution that requires little training.
Expand your reach by connecting with viewers on every device and generate new revenue opportunities with these Baron digital tools:
Connect with your audience wherever they go. With Baron’s flexible app platform for iOS and Android devices, delivering forecasts, current conditions radar imagery, and more to user’s smartphones is simple.
Audiences are going digital, and your website is a revenue generator. Maximize site visits, increase revenue, and retain traffic with Baron web tools that help you add fresh and continuously updated weather content to any web page instantly.
Baron Lynx has tools that help you connect with your online audience faster and easier than ever before. Every system comes with social media capabilities built in, so you can post weather images, videos and alerts directly to Facebook and Twitter.
Automated Weather Alerts
Be the first to reach viewers when severe weather threatens with Baron automated storm tracking technology that continuously scans your DMA for threats. Your mobile users get Baron-exclusive push notifications about weather threats approaching their current location, plus any locations they’ve set up, like work, school, or the home of a loved one.
Custom Push Notifications
Create and send personalized, station-branded push notifications to users of your Baron Weather App in a specific geographic area. Separate from the app's automated alerts, these manual notifications build your station's community presence and provide a more localized experience for users.
When severe weather threatens your area, the Baron alert crawl goes into action in the blink of an eye, making you the market leader in timely weather awareness.
A powerful way to elevate your weather coverage above the competition’s, Baron radars provide exclusive data with every sweep. Built for critical moments, your Baron radar will allow you to cover tornadic events, winter weather, hail, flooding and tropical weather with unrivaled precision. Providing faster data returns than NEXRAD and equipped with the Baron processor, your station will be the first to air with exclusive radar technology available only on your station.
Baron’s radar experts will help identify the location for the best coverage of your market. All Baron radars are dual-polarization ready and multiple configurations are available to ensure a solution is available that meets your needs.
How to Be the Market Leader in Weather Intelligence
You care about your community. Keep it safe and informed with superior weather and accurate data available around the clock.
Talk with an expert.
Talk with an expert. Schedule a consultation to discuss solutions for your weather needs.
Select the services you want to deploy.
Collaborate with our team to design the solution for every platform from on-air to digital to mobile.
Captivate your viewers.
Captivate your viewers and live your weather brand. With Baron precision storm tracking, creative content, and innovative data products you can deliver a compelling weather story - every day.
These Media Organizations are Tuned in to Baron’s Forecasting Tools
“Baron products have been integral”
Baron products have been integral in delivering on our Griffin mission of keeping Oklahomans safe and informed. Severe weather in Oklahoma can turn deadly in an instant and the Oklahoma Weather experts at Griffin depend upon up to date, real time information from Baron while forecasting and covering these events.
“Baron is a pleasure to work with”
"As the need for more accurate, more detail, and faster showtime preps have grown, so has the offerings from Baron. Baron is still a pleasure to work with."
“Best thing to happen...”
Switching to Baron was the best thing to happen to this weather department.
“Tracking with greater precision”
Everybody knows you can't touch Baron technology for severe weather. Our viewers respond to that. We are tracking with greater precision.
“Baron has my back”
I know that Baron has my back, no matter what day of the week or what hour. There is no better hand tracker on the market.
“Your customer support is just fantastic!”
Your customer support is just fantastic! Companies just don’t do what you do anymore to support their clients.”
Download your free eBook
The Top 5 Things You Need to Produce a Dynamic Weather Presentation
Rely on innovative, accurate weather forecasting solutions to keep your viewers and your community safe and protected from severe weather.
Unparalleled Service and Support
At Baron, our customers are our partners, so we offer unparalleled support to ensure your success. Your staff will have access to degreed meteorologists live 24/7/365 as part of our customer success plan.