Wednesday, June 8, 2016   |   Business Intelligence, Company News

12,000 Miles for One Powerful User Experience

by Lane Lynn, User Interface Designer at Baron


lane01132016_resizedResearch is not one of the most glamourous aspects of user experience design, but it matters. A lot. As Baron’s User Interface Designer, I work to improve the user experience through the utility, ease of use, and pleasure provided in the interaction with our products.

Over the years, we’ve learned a lot about what you need, and have been working to develop tools so you can deliver your best work. My inclusion to Baron’s product team completes an established customer experience framework so that design ideas are not only useful, but are validated through real customer feedback and iterated on to ensure the final product will work well for our users.


Hearing Your Feedback

In order to create a roadmap for our newest product, Baron Lynx, I needed to hear our customers’ typical workflow and pain points before beginning design. We not only wanted to construct the vision for the system through the eyes of the user, but also create a platform that would benefit the entire station, and create a seamless experience across coverage. With that objective, I went on a two-month information-gathering journey, visiting 26 stations and talking with over 60 meteorologists to develop a clear understanding of our users’ needs.

With each visit, an overarching trend I recognized was that as technology has changed, so have the demands on the local meteorologist. And because demands have changed, the tools for broadcast must change, as well. Instead of one forecast, you now have to stand out on multiple screens and relate those experiences for your viewers. These insights inspired us to create a suite of supporting tools specifically to address this evolution of demands.


Getting to Work

So we set about trying to ease the meteorologist’s workload. Working with your recommendations, we have concentrated the best of Baron into one intuitive system and interface. You can take advantage of Baron data integrated with powerful presentation tools for rapid creation-to-air graphics, impressive data analysis, and the ability to share information with your viewers in real-time. The scenario-based and one-click radar product selection follows a natural flow of analytical progression, so that you won’t have to waste time when critical weather approaches your community.

To simplify the demands on your time, we developed a solution to enter your 7-day once to display on-air, online and on mobile. Lynx has also been uniquely designed to avoid overwhelming users, instead only presenting information that is relevant at the point of need. And since meteorologists are constantly task-switching, we have invested efforts to building an educational community and familiarizing user with the systems capabilities within their interactions.


Thank You

Listening to each of you has been an incredibly valuable experience for our product development, and the progress we’ve made on Baron Lynx is directly related to your willingness to share your vision. Each insight helped construct the blueprint of the system, so you can now go to air with great-looking custom visuals and analysis, while sharing your forecast and brand on every platform.

I can attest that Baron Lynx is a customer-driven system designed to create compelling weather stories and the direct result of the research gathered from those meetings. We hope that you are as excited as we are about the new system and what’s to come in 2016.

If you have a vision for the next generation of broadcast weather, feel free to email me with suggestions, feedback, or comments.