Monday, August 31, 2015   |   Business Intelligence

7 Things to Know About the Science Behind Baron Storm Tracking

At this very moment, 1,800 thunderstorms are occurring around the world. Within each one, multiple threats are lurking. Some could remain unnoticed until the moment they strike, damaging homes, destroying property and claiming the lives of those in their path. No one is immune to the consequences of severe weather. But, is it possible to be more prepared for notable weather events? According to Baron, the answer is yes.

Baron Storm Tracking technology analyzes complicated weather behavior and delivers it in an easily digestible way so everyone can benefit from life-saving weather intelligence when the stakes are high and every moment counts. By identifying and following the specific threats throughout a storm’s expanse, instead of tracking the storm’s center, the technology can calculate precise threat arrival times, rank potential tornado probability, and alert people in harm’s way. There is a lot to know about the science behind Baron Storm Tracking.

  1. You don’t have to be a meteorologist to benefit from the technology.

Any industry or individual with an immediate need for weather awareness can use the technology; no in-depth knowledge of creating a comprehensive forecast is required. Baron algorithms remove the need to analyze complex information.

All data comes pre-analyzed and interpreted, so users can have the situational awareness they need to make tough decisions when lives and assets are on the line. Farmers can protect their crops. Pilots can stay up-to-date on potentially hazardous flight conditions. Public safety officials can make sure the communities they serve have more time to act when weather is imminent. And they can do it all without having to process complex weather data.

  1. Monitor specific communities with accurate storm ETAs.

Knowing not only how, but when a community will face devastating weather, can make a measureable difference in preventing damages. Each individual storm track contains data that precisely determines which areas will be affected by a threat, including a list of estimated arrival times. It’s easy to predict, down to a neighborhood level, when a storm will make its biggest impact.

  1. Track specific threats—not the center of the storm.

Within a single storm, multiple threats could need immediate attention and require advanced tracking techniques. Baron Storm Tracks concentrate on identifying specific dangers—hail, high winds, flooding and potential tornadoes—and determine their locations and magnitudes. All individual threats are pinpointed at once and tracked up to one hour into the future. Other storm tracking methods may focus on following the middle of the storm. This doesn’t yield the best results, because the center of the storm could be something less dangerous like heavy rain, while the more serious threats make their way into communities without warning.

  1. Determine a storm’s tornadic potential.

Potential tornadoes can be identified sooner with some of the technology’s severe weather algorithms. For example, the Baron Tornado Index (BTI) fuses together real-time data from radars and atmospheric conditions a storm is in and will be encountering to generate the likelihood of tornadic activity. Results are updated in real-time and presented on an easy-to-read scale of 1-10—the higher the value, the greater the probability.

  1. Improve decision making and save valuable time.

In many cases, weather nowcasting calls for the evaluation of several data products at once to generate a comprehensive picture of the storm. But there is a way to reduce the workload. Baron Storm Tracks automatically complete much of the detailed analysis so users can focus on what matters most—staying alert of the greatest dangers and communicating that information to the public, partners or key decision makers. Everything is self-explanatory, and locations of hail, high wind shear and more are pre-interpreted. The technology provides more insight into difficult storms faster, giving users the confidence they need to make mission-critical decisions.

  1. Frequently updated information ensures greater lead times.

Data analysis happens in real-time and information is updated continuously. By sampling lower-elevation radar scans and gathering information before the entire scan is complete, important information is relayed back to the user so they can gather accurate, actionable intelligence faster than with other methods. The technology quickly identifies embedded dangers within a storm that can be hard to diagnose and gives frequent updates on its speed, path and arrival time. It provides the most up-to-date information sooner, giving everyone more time to take action.

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  1. Storm tracks trigger site-specific alerts that notify people in harm’s way.

Much of the technology behind Baron’s storm alerting capability existed at the company almost 10 years before iPhones were introduced. A feature ahead of its time, site-specific, life-saving alerts are created using patented algorithms to warn subscribers in threatened areas. By determining speed, wind direction, shear and more, the system automatically deciphers areas of a storm requiring advanced notifications, and automatically alerts everyone in harm’s way to take action. Every geo-specific alert is targeted, so users will only receive a push notification if they are within the specified threat range. Review Baron’s White Paper on Automated Alerting here.

It’s Critical Weather Intelligence for everyone.

For decades, Baron has made its mission to ensure the safety and livelihood of everyone with a need for severe weather intelligence by redefining storm tracking with game-changing precision. The company continues to build upon its technology to ensure everyone has access to the critical weather intelligence they need to help their decision making. That’s the mission behind Baron Storm Tracking.

For more information on Baron Storm Tracking, click here.