Tuesday, September 6, 2016   |   Press Releases

Baron Lynx Display to Incorporate WeatherBELL Forecast Data, Creating More Options for Market Differentiation

The availability of WeatherBELL data within Lynx will give users another way to make forecasts more intelligent, powerful and impressive.

HUNTSVILLE, Ala., September 6, 2016—Baron, the worldwide leader in critical weather intelligence, announced the addition of WeatherBELL forecast data to its comprehensive weather display solution, Baron Lynx. The provider, WeatherBELL Analytics LLC, is a top meteorological analytics firm that supplies customized data, forecasting, weather decision tools and other premium services. The data set is available now and will add to the system’s robust suite of forecast models.

“Our collaboration with Baron will allow customers to leverage WeatherBELL’s expertise and remove the existing limits on broadcast weather model content,” commented Dr. Ryan Maue of WeatherBELL. “Broadcast meteorologists will now be on the cutting edge of the science of numerical weather prediction, with innovative ways to visualize global and local weather forecasts.”

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Baron Lynx was released earlier this year to Baron broadcast customers, offering the ultimate tools for market differentiation, including dynamic graphics, social media integration, endless customization options, precision analysis and more. Lynx maximizes Baron-exclusive data, allowing stations to deliver weather that viewers can’t get from other sources. WeatherBELL forecast data within Lynx will provide yet another way for meteorologists to fine-tune weathercasts and stand out from the competition.

Stations can feature WeatherBELL forecast data sets on-air in a stunning way with the state-of-the-art graphic capabilities in Lynx. The initial data set will feature the Northern Hemisphere European model in 9-km resolution, along with other high-resolution models. This will add to the system’s expansive suite of forecast models that already include the GFS, GEM, NAM, WRF, HRRR and the exclusive Baron model.

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“Baron Lynx customers can anticipate a flawless, outstanding presentation of WeatherBELL’s proprietary data on-air,” said Mike Mougey, Vice President of Broadcast Sales at Baron. “This addition will further amplify the system’s capabilities, delivering even more distinction and accuracy. It’s another opportunity for stations to tell weather stories in a unique and visually-powerful way.”

Baron Lynx customers will need to purchase the WeatherBELL forecast models directly from WeatherBELL before they can be displayed in the system. Anyone interested in adding the data to Lynx must first contact a WeatherBELL representative to secure the data. Once purchased, users can contact Baron to take the next steps in integrating the new data features to Lynx.

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