Baron Selects Earth Networks for Lightning Data
AMS Annual Meeting and Conference, January 6, 2015 – Weather technology providers Baron Services and Earth Networks, the parent company of WeatherBug, are partnering to deliver the most complete and precise lightning strike information to motorists, pilots, boaters and broadcasters across the U.S. and beyond.
“Baron Services switched to Earth Networks after an extended and extensive evaluation of all available lightning data providers. Baron Services found Earth Networks to have excellent lightning detection efficiency and location accuracy, while offering comprehensive lightning detection from the Earth Networks Total Lightning and Global Lightning Networks,” says Baron Services Chief Development Officer Bob Dreisewerd.
With the new partnership, real-time total lightning data from Earth Networks’ Pulse API data feed will be integrated into Baron Services’ software and systems. Earth Networks patented lightning-based alerts will be implemented in the future. The data, as part of Baron’s full suite of data products, delivers critical weather intelligence that helps ensure public safety and supports critical decision making by aiding everyone from commuters to recreational boaters to pilots. The data will also benefit Baron’s local television broadcast clients as they deliver weather information to over two-thirds of the U.S. population.
The two companies have nearly 50 years of combined experience in delivering weather information to consumers and enterprises. Baron Services develops and delivers comprehensive weather systems and solutions for use by individuals and professional enterprises.
Earth Networks operates the world’s largest “total” lightning network capable of tracking both cloud-to-ground strikes and, importantly, in-cloud lightning activity, which often precedes severe weather. Data from this network powers automated, patented weather tracking and alerting technology, called Dangerous Thunderstorm Alerts (DTAs), and a proxy radar system called PulseRadSM provided by Earth Networks. The Earth Networks Global Lightning Network provides comprehensive cloud-to-ground lightning detection on a global scale from a network of nearly 1,000 sensors.
About Baron Services
Baron’s meteorological hardware, software and data are indispensable tools for organizations, businesses and individuals critically impacted by weather conditions. Baron’s world-class scientists are continuously inventing new and more effective ways to collect, interpret, package and display real-time, hyper-local meteorological information so that those who depend on the most precise weather intelligence for their safety and livelihood have access to professional decision-making solutions. Baron delivers Critical Weather Intelligence when precision matters. For more information, visit http://www.baronweather.com.
About Earth Networks – WeatherBug
For 20 years, we have been Taking the Pulse of the Planet® using the world’s largest weather and climate networks. Our sensors across the planet keep consumers, businesses, and governments informed, updated and alerted. Our popular WeatherBug® apps and website provide neighborhood-level weather, superior forecasts and advanced severe weather alerts to more than 30 million people monthly. Enterprises such as schools, airports, professional sports teams, utilities and government agencies rely on our Early Warning Solutions to safeguard lives, prepare for weather events, and optimize operations. Know Before™. Learn more at www.earthnetworks.com
Baron Services Media Contact:
Rebecca Walden, PR Acct Executive
Phone: (205) 322-5646, ext. 527