Monday, April 9, 2018   |   Company News, Press Releases

Baron Unveils New Feature-Rich Traffic Solution at NAB 2018

Baron Traffic is a natural extension of Baron’s well-known weather detection and graphic solutions for broadcasters in all markets

Las Vegas, NV, April 7, 2018 – Baron, the worldwide provider of Critical Weather Intelligence®, is introducing Baron Traffic, a new full-featured traffic solution for news and weather, at NAB. The system provides timely and accurate traffic flow, incident and road segment drive-time information. Baron Traffic is integrated into the popular Baron Lynx weather platform, delivering powerful storytelling within an easy to use, one-vendor solution. Designed to capture the ever-changing traffic story with speed and efficiency, Baron Traffic delivers numerous sponsorship opportunities while growing reputation and brand to drive station business.

The Baron solution ensures that it is quick and easy to air timely traffic reports with high-resolution mapping. Flexible and eye catching graphics tell the traffic story in unique and compelling ways over-the-air and through social media. “Our goal was to produce an intuitive system that allowed a station to quickly report on developing traffic situations and tell a daily traffic story during peak drive-times with visually compelling graphics and easy to navigate operation,” said Mike Mougey, Vice President of Broadcast Sales. Features include:

  • Quick identification of traffic impediments showing accidents, stalled vehicles, closed roads and more with a single click
  • Display of flow data over major and minor roads within a station’s DMA
  • Auto-calculated drive times for any route
  • Ability to draw flow data for anticipated traffic impacts from upcoming events
  • Integrated traffic cameras
  • Traffic combined with weather data for an accurate and more complete story

“The release of Baron Traffic is continued evidence of Baron’s commitment to provide a comprehensive solution to broadcasters across all markets and is a natural extension of our well-known weather detection and graphic systems,” continued Mougey. Baron continues to transform weather graphics and traffic to meet the demands of broadcaster’s ever-changing needs. See a demonstration of these features at Baron’s booth at NAB – C6821.

A demonstration video of the traffic solution can be viewed at here.