Deliver Critical Weather Information that Connects with your Audience
The University of Florida is conducting a two-year study on the public’s trust in media and technology. Jeff Huffman, Chief Meteorologist at UF, will be at the Broadcast Weather Conference to share how the initial findings relate to weather. Jeff’s presentation will reveal insights on the use of:
- Visual communication methods
- Various platforms
- Tone and purpose
And how they can help communicate emergency weather messages to your audience more effectively.
Jeff is the Director of the Florida Public Radio Emergency Network and South Carolina Emergency Network, both of which are housed at the University of Florida and serve public media stations in both states with life-saving weather information. He is also the Chief Meteorologist of UF Weather, where students who aspire to become broadcast meteorologists get real-world training from Jeff and his team in Gainesville. Jeff hails from the University of Missouri in Columbia, where he spent eight years as the Morning Meteorologist for the ABC and FOX affiliates of Mid-Missouri.
Breakaway from the script with Baron Hand Tracker
The Baron Hand Tracker gives meteorologists greater control of their weathercasts from the chroma key wall. Matt DiNardo from WRIC is one of the most avid users of Hand Tracker. At the Broadcast Weather Conference, Matt will show how he uses the tool to create more engaging weathercasts that break free from the limitations of traditional formats. In his presentation he will cover:
- Incorporating Hand Tracker into your day-to-day weather
- Preparing your frames for use with Hand Tracker
- Using Hand Tracker for more in-depth weather discussions that draw viewers
Matt will also share information to help you maximize the time allotted for your weathercasts and make the interaction with your anchors more engaging.
Matt has more than 25 years of experience as an on-air meteorologist. He is currently the morning meteorologist at WRIC in Richmond, VA. Before arriving at WRIC in 2004, Matt was the Chief Meteorologist at WKTV in Utica, NY. He received his Bachelor of Science degree in Atmospheric Science from the State University of New York at Albany. Matt says his fascination with weather began as a young boy in Stony Brook, NY when the Great New England Blizzard of 1978 dumped 29 inches of snow on his hometown.
New Ideas for Presenting Climate Change to your Audience
Baron is excited to have Climate Central as a featured speaker at BWC2020. Climate Central is hosting a session geared towards helping broadcasters present climate change science and stories. The presentation will offer actionable information and tools that are free to meteorologists. The topics that will be covered include:
- Climate science and weather connections
- Learning what the audience understands and thinks about climate change
- Local climate change content that is available to use in your broadcasts
- Wind and solar power forecasting tools
The session will also feature samples of meteorologists incorporating the climate change materials in their broadcasts.
About Climate Central
Climate Central is an independent organization of scientists and journalists researching and reporting about climate change and its impact on the public. Check out its website to learn more about how it helps broadcasters tell climate change stories.
Using Baron Lynx to Maximize your Productivity
WBRC Chief Meteorologist J-P Dice delivers fresh weather content every 6 minutes during the station’s evening newscasts. To produce that much quality content J-P relies on the power of Baron Lynx. At the Broadcast Weather Conference, he will show you how the flexibility of Lynx and the quality of the data allows him to meet the workload. J-P will also go over how he is able to produce the graphics he needs in such a fast-paced environment.
James-Paul “J-P” Dice joined the WBRC weather team as chief meteorologist in August 2008. Before coming to WBRC he spent time at WHNT in Huntsville, AL and WCJB-TV in Gainesville, FL. J-P started his broadcast career working in radio while still in high school in his small Florida hometown of Frostproof. J-P has a Master of Science degree in Geoscience from Mississippi State University and a bachelor’s degree in telecommunication news from the University of Florida. He has also completed additional graduate-level meteorology coursework at the University of Alabama in Huntsville.
Math doesn’t Lie: Do’s and Don’ts in the Digital World for Weather Communication
To consistently reach your audience with weather information you need a digital strategy. Erin Wenckstern from the Weather Network will be at the Broadcast Weather Conference to help you strengthen your digital presence. Her data-driven presentation will help you:
- Sculpt your delivery and communication for the most impact on digital platforms
- Avoid digital strategies that do not work
- Understand the benefits of live storm coverage on social media
Erin will also show how she uses Baron graphics to attract and captivate her audience.
Erin Wenckstern is a Meteorologist and a Weather Graphics Software Specialist for The Weather Network, the #1 weather source for Canadians since 1988 and a global weather provider. Erin graduated with a double major in Atmospheric Science and Physics and Astronomy, and a certificate in Meteorology from Toronto’s York University.