Tuesday, April 28, 2015   |   Business Intelligence, Press Releases

Pelmorex Media Inc. and Baron Collaborate to Deliver Enhanced Weather Intelligence

Baron is proud to announce that Pelmorex Media, parent company of The Weather Network and MétéoMedia, has selected Baron, the world’s leading provider of critical weather intelligence, to provide a customized weather graphics system. The system, customized for The Weather Network & MétéoMedia, offers an unparalleled viewing experience with increased functionality such as the ability to show weather in 3D and hour-by-hour storm evolution. With the new system, on-air presenters will be able to share more comprehensive and engaging weather stories.

The Weather Network & MétéoMedia are dedicated to accurate, reliable forecasts, while providing a best-in-class experience to its viewers. Innovation is a key element of that. The open architecture of the Baron weather graphics system integrates the networks’ specialized forecasts with displays across a variety of custom maps and graphics. As a result, Pelmorex Media will be able to reach its audience with actionable weather data that is as distinct in look and feel as it is useful.

“Weather is best explained through engaging maps and rich graphics; our new weather visualization system allows us to deliver an exceptional experience to our television audience,” said Martin Belanger, senior manager, TV & Cross Platform Technologies, Pelmorex Media. “Baron was chosen not only for its innovative weather intelligence, but also for its stunning graphic presentation capabilities, which are flexible and easy to use. This new mapping system is a great example of delivering value to our consumers.”