Monday, November 17, 2014   |   Public Safety

See You at IAEM!

EMA attendees: Explore the Baron critical weather app with a free account


It’s that time again. We’re excited to see friends old and new at the 62nd Annual IAEM-USA Conference and EMEX, taking place now through Nov. 19 in San Antonio!

In keeping with this year’s conference theme, “Navigating the New Normal,” Baron is using its critical weather intelligence mission to help emergency management officials do exactly that in their own communities.

Cliff Showing MTN to ProspectSpecifically, Baron will offer EMA officials participating in the IAEM conference a free Baron App Messenger account along with the Baron Critical Weather App to facilitate two-way communication between the EMA and the public in times of need. The offer includes two years of access to App Messenger.

The Baron App Messenger is a secure, Web-based portal supporting direct communication between a local EMA and area constituents who are also app subscribers. Through the app, officials can correspond via the portal with constituents to exchange geo-tagged, time-stamped weather-related messages and pictures. Likewise, EMA officials can use this innovative technology to respond swiftly and thoroughly to the emergency management needs of a precise geographic area. This can include everything from requesting advance emergency response support to identifying facilities that can provide critical shelter and supplies.

The Baron App Messenger is a secure, Web-based portal supporting direct communication between a local EMA and area constituents who are also app subscribers.

The Baron App Messenger is a critical component to the Baron Critical Weather app, a highly personalized weather alert tool, using an app subscriber’s mobile device GPS technology to provide current, location-specific critical weather warnings.

In addition to the geo-specific locator, the app enables its users to add up to three frequently traveled locations (such as home, work, or child’s school, for example) for weather tracking and alerting purposes. App users only receive severe weather information when such is applicable to their specified locations. If an app subscriber’s locations are not in the immediate path of a critical weather event, they will not be notified. The Baron Critical Weather app is compatible with Apple iOS and Android Phone Operating Systems. A fully featured weather app, it includes seven-day forecasts, current conditions and an interactive map with radar data and additional weather information. National Weather Service watches and warnings for all seasons are included on the map with full notification information. The app also includes monitoring locations and a follow-me capability for smart phones.

When the Baron Critical App is used in conjunction with Baron App Messenger, EMA officials have the tools they need to make their existing weather alerting systems even stronger.

“To achieve critical mass in keeping the public weather aware and weather smart, you’ve got to meet them where they are,” said Baron Services CEO Robert O. Baron. “And they expect, as they should, unparalleled precision in situational weather analysis. That’s why this app works, and frankly, why it matters.”

These capabilities are already in use throughout Alabama by 68 EMA directors and the state’s Emergency Operations Center.

Baron Services' Founder and CEO Bob O. Baron with the Honorable Robert Bentley, Governor of the State of Alabama. Shortly after the tornadoes of April 27, 2011, Baron and his team answered the state's call to provide an easy-to-use and effective severe weather alerting tool. That result was Alabama SAF-T-Net.

Baron Services’ CEO Bob O. Baron with Alabama Governor Robert Bentley. Following the April 27, 2011 tornadoes, Baron and his team created Alabama SAF-T-Net.

The app’s precision, giving its subscribers a digital “tap on the shoulder” only when necessary has earned the app a loyal following in the state of Alabama, where it was first launched (branded as Alabama SAF-T-Net) following the devastating tornadoes of April 27, 2011. Today, Alabama SAF-T-Net is in use with more than 160,000 subscribers throughout the state.

To explore the Baron App Messenger and experience the capabilities of what Baron’s critical weather app technology can mean for you, visit Baron during IAEM at Booth #615 or visit