Thursday, April 9, 2015   |   Business Intelligence, Company News, Press Releases

StoryTeller by AccuWeather Integrates Baron Severe Weather and VIPIR, Bringing Unparalleled Severe Weather Coverage to TV Newsrooms

Baron and AccuWeather announce ground-breaking partnership; New StoryTeller severe weather capability to be demonstrated for the first time at NAB 2015.

Baron, the global leader in critical weather intelligence, and AccuWeather, Inc., the global leader in weather information and digital media, today announced a strategic partnership joining forces to bring the best severe weather coverage to local television stations.

Under the new partnership Baron, recognized as the severe weather leader with the best radar technology and patented storm tracking and forecasting of tornadoes and severe thunderstorms, and AccuWeather, utilizing the revolutionary award-winning displays of the StoryTeller® Interactive Touchscreen Solution, bring the ability for television stations to cover severe weather like never before.

accuweather_baronIn addition, AccuWeather is utilizing Baron’s radar and severe weather products on the new 24/7, “All Weather, All the Time” AccuWeather Network. The AccuWeather Network has incorporated Baron’s severe weather intelligence in its live storm coverage, in addition to weather alerts, information and updates, providing the smarter choice in weather programming.

“We are proud to be working with AccuWeather to expand the distribution of this valuable life-saving data,” Bob Dreisewerd, Baron Executive Vice President, Research and Development, said. “Baron provides very precise, timely severe weather information with Critical Weather Intelligence as our personal mission.  Working with AccuWeather, we can offer a combined weather experience for stations and viewers that is unparalleled in the industry.”

Baron’s weather data and alerts, available through the Omni and VIPIR platforms, offer local broadcasters the next level of storm tracking and weather graphics to best inform, attract, and retain viewers.  Combined with StoryTeller the products offer the best level of storm tracking and captivating HD weather graphics to help save lives. This coverage, combined with real-time videos and illustrative, interactive capabilities for meteorologists that only StoryTeller can provide, will produce a new level of interactive, engaging, and relevant broadcast weather coverage.

“StoryTeller meets the needs of a digital-savvy TV audience by incorporating the next level of interactivity and visual excitement into cutting-edge broadcast presentations,” said Ryan Ayres, Vice President of AccuWeather’s Display and Services. “We will further enhance AccuWeather’s StoryTeller weather offering – the best local newsroom display system available — by integrating Baron’s best-in-class radar displays and severe weather tracking, covering severe weather events, from tornadoes to severe thunderstorms and lightning, to help people’s lives.”

Baron weather display platforms and critical weather intelligence can be seen at NAB 2015 in Booth C7408.